What Are The Best Candle Packaging Trends In 2017?
In this digitalized world, everything is fast that’s why trends are also changing the behavior and mood of the people. That’s why it has become difficult to predict the future trends, but experts can forecast something by looking at the bigger picture of the product. Similarly, keeping an eye on the user behavior and growing customer expectations, they can guess the direction and emerging trends in the candle industry (and in any industry).
Candle manufacturing has been one of the fastest growing industries in the world. From wicked candles to fragrance and luxury candles, the candle making industry has several phases of its development. Now it has become million-dollar industry. Though candles are not a necessity but still they are popular and widely sell for both local and commercial use. In this way, candle packaging has a great impact on its sale and purchase because it’s the candle packaging that has become more inspirational and innovative, attracting more and more customers.
Now customers demand eco-friendly and custom candle packaging that can enhance the beauty of candle itself and that could be placed with candle on a table or shelf. That’s why businesses are more conscious of the candles and products packaging. These days, thematically crafted, 3D printed, handcrafted and transparent candles boxes are popular. Following are the best candle packaging trends in 2017.
Packaging As A Medium Itself
There is a limited space on a candle for labels and company logo that’s why businesses have started to use packaging as a medium to display a complete story and conveying their messages to the customers. For this purpose, candle manufacturing companies prefer cardboard candle box wholesale uniquely designed with their label and logo. Opting different designs for different fragrances can be a great choice. However, you can also choose same design and label for different candles and differentiate them with different colors.
Packaging As An Extension Of Branding
Packaging is associated with branding and now many companies are using cheap candle boxes and packaging. Small candle making companies that have a limited budget for packaging can use packaging for branding purpose. A simple and elegant candle box holding a beautiful candle inside wrapped is a same colored paper printed the brand logo is a great way to grow your brand exposure while giving a more personalized touch to every candle.
Luxury Gift Like Packaging
Scented and luxury candles are used as the gifts and mostly women like to buy and give expensive candles to their friends and loved ones. So companies focus on using innovative candle packaging design that itself looks like a gift and there will be no need for further packing. In this way, beautiful designed and hand crafted candle containers and candle boxes supplies are becoming popular. Such packaging not only enhances the beauty of the gift but also gives an amazing unboxing experience to the recipient.
Sophisticated, Natural And Simple
The simple and elegant candle packaging is a new trend that is perfect for nature lovers. From bold to vibrant colors, now brands are moving towards some simple yet elegant candle packaging because of clarity of purpose. Simply, by using the soft natural colors like black, white and brown, you can create a beautiful candle boxes clarifying the brand message. The beautiful candles with simple packaging will give a calming and natural packaging experience to the customers.
Decorative Candles With Transparent Packaging
There is nothing new simple transparent candle boxes but still, this packaging is popular. The candle manufacturers are introducing stylish and beautiful candle designs day by day. They use transparent and cheap candle boxes for such candles to showcase them perfectly. The decorative candles attract the customer’s eye that’s these are placed in transparent candle boxes.
Not every candle should be packaged in a box that’s why packaging industry is bringing innovative designs and ideas in the candle packaging. Using a beautiful and customized cloth bag and cylindrical packaging are some great ideas that brands are opting. Cloth bags and cylindrical boxes are recyclable and they can be used for further storing goods when candle burnt properly.